Secrets of Success by Russell Brunson: The Book Box Membership and Every Free Challenge

What is Secrets of Success?

Secrets of Success is Russell Brunson’s platform for the classic success philosophers. Its homepage describes a daily newsletter that promises a breakthrough idea in a couple of minutes, free unpublished Napoleon Hill books for people who join the community, and a short film called Bibliomania about the value of a book. More than 172,000 entrepreneurs subscribe to the newsletter.

The authors it draws on read like a library of the New Thought movement: Napoleon Hill, Orison Swett Marden, Charles F. Haanel, Robert Collier, P.T. Barnum and Elsie Lincoln Benedict. Russell Brunson, who co-founded ClickFunnels and wrote DotCom Secrets and Expert Secrets, brings those books to a modern audience through a membership, free challenges and a few paid trainings.

Think of it as one ecosystem with several doors. The free doors are the newsletter and the three-day challenges. The membership is the Book Box. And for readers who want a deeper program, there are Self-Persuasion Secrets, Driven67 and Course Secrets. This page walks through each one so you can pick the door that fits.

What is the Secrets of Success Book Box membership?

The Book Box is the membership at the center of Secrets of Success. You start with a free 30-day trial and pay $37.95 for shipping, and in return three physical books arrive: Think and Grow Rich, Applied Psychology and Secrets of Master Salesmanship. You also get instant access to the membership dashboard and an audio presentation of Napoleon Hill’s unpublished manuscript.

After the trial the membership is $97 a month, and each month it adds new material:

• A monthly book club where Russell picks a business book and members meet online to discuss it
• Rare manuscripts and books each month, through the membership’s token system
• A library that includes Nightingale Conant’s catalog, with thousands of previously unreleased Earl Nightingale recordings
• The Secrets of Success masterclass, guided by Russell for new members
• The mastermind community, where members exchange ideas and motivate each other

You can cancel during the trial and keep the gifts, or cancel anytime during the paid membership.

How much does Secrets of Success cost?

Prices were read on the official pages on October 7, 2026. They can change, so confirm the amount at checkout.

What are the free Secrets of Success challenges?

Three free three-day challenges sit at the front of the ecosystem. Each one teaches the ideas of a classic book and ends with an invitation to go deeper. They repeat on a schedule, so the registration page shows the next start in your own time zone.

Think and Grow Rich Challenge

A free three-day virtual event, about 90 minutes a day, built on Napoleon Hill’s principles. Day 1 covers Definite Purpose and the Mastermind Principle, Day 2 Positive Mental Attitude and the Golden Rule of Business, and Day 3 Going the Extra Mile and Applied Faith. The speakers include Russell Brunson, Tom Bilyeu, Dean Graziosi, Jeffrey Gitomer, Sharon Lechter, John Assaraf and Joe Vitale, and there is a private Facebook group for support. The page also promises rare footage of Napoleon Hill teaching his principles.

The Secret of the Ages Masterclass

A free three-day challenge based on Robert Collier’s personal-development book series, hosted by Russell with Joe Vitale, Eileen Wilder and Annie Grace. It teaches Collier’s “Power of Thought” method, the “Mental Attitude” secret and techniques for mental mastery, and Russell shares principles from the rare book sets he collected. It is aimed at self-motivated entrepreneurs and anyone who wants more success in business, wealth, relationships or sport.

How To Get Anything You Want Challenge

A free three-day training, 60 minutes a day, based on a rare set of books by Elsie Lincoln Benedict. Russell leads it with Joe Vitale, Eileen Wilder and Annie Grace, and it teaches simple “secret principles” for shifting from scarcity to abundance and building confidence across business, wealth and relationships. Russell says he invested over $30,000 to acquire the complete 14-book collection he draws from.

What is the How To Get Anything You Want book?

It is a complete hardcover compilation of all 14 books from Elsie Lincoln Benedict’s lecture series, more than 300 pages, offered at $19.95 plus shipping (reduced from $97). The page notes that it includes books 8 through 14, which are not in the editions sold elsewhere, and that copies are limited: once the printing sells out, the offer pauses until the next one.

Delivery is listed as 5 to 7 business days in the US and 11 to 15 days internationally, with orders processed within 24 hours. At checkout there are optional add-ons, an audio version for $37 and a Brainology and book club replays bundle for $47. If you enjoy the free challenge above, the book is the way to keep the material on your shelf.

What is Self-Persuasion Secrets?

Self-Persuasion Secrets is a replay of a four-hour live masterclass with Russell Brunson, available for instant access at $67 (the page lists a regular price of $497). It teaches a self-persuasion framework built around three “goal destroyers” (comfort, inconsistency and self-doubt), daily coaching videos, a 13-minute, 57-second ritual and a productivity system called Focus Blocks.

The offer includes 67 days of free access to the Driven67 app, then $97 a month, plus a free Secrets of Success Box with physical books including Think and Grow Rich. It carries a 7-day money-back guarantee, which makes it a low-risk way to try Russell’s approach to following through on what you decide.

What is Driven67?

Driven67 is the follow-through side of Secrets of Success. Its page offers a 14-day free trial with access to the 1357 Club, Focus Blocks, the Secrets of Success Library, the Invisible Mastermind and the Council of Yodas, and it is built around one idea: learning the three levels of persuasion that decide whether you succeed or fail, and installing self-persuasion so you become the person who does what they say they will do.

It suits readers who already like the books and want a daily structure for acting on them, rather than another course to watch.

What is Course Secrets?

Course Secrets is the premium option: Russell Brunson’s six-week Course Secrets program. The special offer is $497 in one payment or three payments of $197, backed by a 30-day money-back guarantee, and it bundles Dan Kennedy’s Info Riches, Frank Kern’s Info Product Blueprint, List Building Secrets, Funnelology and High-Ticket Secrets. Bonuses include a “Selling Online” three-day virtual event and Napoleon Hill books, and the page lists a total value of about $9,479.

If you want to start with the funnel side first, our Funnelology review covers Russell’s $7 training on funnel types.

Which Secrets of Success offer should you start with?

A simple path for most people is the free Think and Grow Rich Challenge first, then the Book Box trial if the material clicks. The challenges cost nothing, and the trial lets you hold the books before the first monthly payment.

Is Secrets of Success legit?

Yes. Secrets of Success is run by Russell Brunson, the co-founder of ClickFunnels, and the offers state their prices and terms openly: the Book Box is free for 30 days plus $37.95 shipping, then $97 a month with cancellation anytime, Self-Persuasion Secrets carries a 7-day money-back guarantee, and Course Secrets carries a 30-day money-back guarantee. The books themselves are real classics, and a daily newsletter with more than 172,000 subscribers is a public sign of the audience behind it.

As with any program, what you get from it depends on how consistently you apply the ideas. Nothing here is a promise of income.

Our verdict on Secrets of Success

Secrets of Success is a strong choice if you like classic success books and want a guided way to use them. The free challenges let you sample Russell’s teaching at no cost, the Book Box trial puts three real books in your hands, and the deeper programs are there when you want them. Start free, keep the trial date in your calendar, and choose the next step when you are ready.