One Comma Club Challenge review: what the five days teach, what they sell and what it costs

What is the One Comma Club Challenge?

It is a free live event that Russell Brunson runs a few times a year, built around a single goal: making your first $1,000 online. The name comes from ClickFunnels’ award ladder. When a member brings in $1,000 through one funnel, they receive the One Comma Club Award, a physical plaque. A million through one funnel earns the Two Comma Club Award, the one people usually mean when they bring it up. Our guide to the Two Comma Club covers the whole ladder.

The challenge is not the award. It is the free training organized around earning it: five live sessions, one a day. It has run in January, March and September of 2026 at least, always with the same five-day shape and the same start time, 10 AM Pacific.

What happened on each day of the September edition?

The titles below are from the day pages of the September 28 to October 2, 2026 edition. The registration page I checked on September 25 listed a different set, and the October page lists the same generic titles again (The Opportunity, The Skill, The Clients, The Funnels, The Future), so what a day contains can differ from what its title says.

Read top to bottom, the week has a clear arc. It opens by recasting funnel building as a career, teaches the skill on Day 2, spends Day 3 on finding clients and then pitching the certification, shows AI tools and bonuses on Day 4, and ends on the path from the first $1,000 to the first million. The paid offer comes in the middle, not at the end.

What did Russell teach on Day 1, The Backdoor?

The whole session is one argument. Russell says the week will not teach you to build a business of your own, and lists what it skips: creating a product, e-commerce, becoming an expert, writing a book, running webinars, posting on social media and even appearing on camera. Instead you master one skill, building funnels for other businesses, which he calls the funnel hacker backdoor and casts as the role of a “rainmaker.” That is a service business, exactly as the agenda suggested. On Day 1, affiliate marketing is not mentioned at all. Day 2 changes that.

The three steps

1. Pick one funnel type to master, such as a book, challenge, webinar or product launch funnel.
2. Get a result with it first. Russell says the first one is done for free.
3. Use that result to get paid clients.

On price, he says he has seen people charge anywhere from $30 to $250,000 for a funnel, and that his own rate is a million dollars plus equity, which he says two people paid last year. These are his figures, told from the stage.

The proof stories

• Russell’s own start. His first online sale was $20, after about 18 months of trying.
• Stephanie Dove Blake. Built a test funnel for a chiropractor, which Russell says brought 86 customers worth $1,000 to $1,500 each, then, by her account, sold monthly funnel work to 9 of 10 chiropractors on a webinar. She says the ClickFunnels certified partner program cost her $10,000 when she joined, about nine years ago.
• Carson Patton, 18. Says he started at $100 to $500 a funnel, moved to $750 to $1,000, then to monthly work, and credits his clients with over $5 million in sales.

None of this is verified, and both Russell and a guest said these are not income claims. Russell also said the One Comma Club is a goal, not a guarantee.

The three-minute assignment

About an hour in, Russell gave everyone three minutes to post a message on their social profile offering to build a free funnel for two or three businesses, “no catch,” in return for experience and a testimonial. He called it the curious student close and said nothing is lost if nobody answers. Viewers in the chat reported between one and eight replies each, which is what they said, not something I could check.

About 1:03 to 1:20 covers the assignment, the first mention of the certification price and VIP. Four guests tell their stories from about 1:22 to 2:14, and questions fill the rest. So the teaching itself is about an hour of a 2 hour 39 minute session.

What did Day 2, The Secret Skill, teach?

Day 2 is the one hands-on day, and the part of the week closest to a workshop. The session runs about 3 hours 53 minutes after a long opening of music and promo. Russell first explains funnel hacking, which he describes as modelling what already works rather than copying it. Then Kathryn Jones-Lish, a co-presenter whose design business Russell says ClickFunnels bought about a year ago, teaches a six-point method she calls SWIPES: Structure, Words, Images, Paint (colours), Energy (buttons and pop-ups) and Spacing.

The first challenge is to rebuild one of Russell’s own funnels inside ClickFunnels in about 25 minutes, working from measurements of its fonts, colours and spacing. The second is to choose a funnel by what a client needs: more leads call for an opt-in funnel, more sales for a sales funnel, more appointments for an application funnel. Viewers were told to message anyone who answered their Day 1 post with that question. A free Chrome extension called BarnumPT is used to measure the pages. In the questions, Russell and guests suggest starting at about $300 to $500 a page, and say it takes around 20 hours of practice, four funnels included, to get good.

Two things are sold. VIP is free with the 14-day ClickFunnels trial, and Day 2 adds a bonus to it: ten years of Funnel Hacking Live recordings, which Russell says were sold at $997 a year, available as long as the account stays active. And the certification is teased: on Day 2 it is not offered, but Russell says it has dropped to about $10,000. Day 2 is also where the affiliate model appears. Russell and Kathryn say that anyone with a ClickFunnels account is already an affiliate, takes a link from the account and earns a monthly commission on each customer who signs up through it. A platform outage around the 1:30 mark delayed the live part.

What happened on Day 3, Clients w/o Closing?

McCall Jones teaches what the week calls the hit-by-a-bus method for winning a client without a sales call. You give a free, tailored sample, show the before and after, and then outline the paid package as what you would do “if I got hit by a bus.” Three scripted transitions carry the conversation. She says plainly that she does not promise anyone income. About 55 minutes of the 2 hours 55 minutes are teaching. The rest is the pitch.

Russell opens the offer about an hour and a half in. The price is one payment of $5,500 plus a $297 yearly maintenance fee, which he says is about half of what most certified partners paid. A $997 deposit at onecommaclub.com/go locks it in, and the rest is $4,500 or three payments of $1,800. He says there is no money-back guarantee. What he calls a better-than-money-back promise is that his team keeps working with you until you win. He suggests putting the deposit on a credit card and paying only the minimum while earning it back, and tells viewers who need to talk to a spouse to lock the deposit first and talk after. Reseller accounts doubled from 25 to 50 for anyone who put the deposit down during the break, and the deadline was later extended because some cards failed.

What did Day 4, AI Shortcut, show?

The session runs about 3 hours 58 minutes. Russell argues that ordinary AI is weak because it only knows free internet content. His method is to transcribe the best video sales letters, webinars and emails, hand them to the AI, then ask it to write. He says this let him write a 50-minute sales video in an hour after four or five hours of transcribing, and that the video now carries about a million dollars a month in ad spend at a profit. Todd Dickerson, co-founder of ClickFunnels, then demos an AI that builds a sales page, checkout and thank-you page from one sentence in about five minutes. The demo hit errors twice live, and Todd said this is the worst version it will ever be.

Four bonuses are added across the day, and they decide how Day 4 reads:

• Funnel Hacker Brain. Russell’s transcribed swipe-file library, only for certified members, behind a non-disclosure agreement. He said it needs a couple of weeks to prepare and is “not a forever bonus.”
• ClickFunnels AI. The page builder Todd demoed, in beta, with early access for certified members.
• Daily Draft. An AI newsletter tool from Todd’s separate company, which he says sells at $97 a month per newsletter and is free to certified members within their 25 to 50 workspaces.
• Rocketeer. A guided Facebook and Instagram ads tool. Russell offered six months free to anyone who joined before midnight Thursday, three months after that, and nothing the next day.

Roughly two hours of the session are demos of the bonus tools, about fifty minutes are guest stories, and the offer recap and the deposit steps fill most of the rest. Day 4 does not lower the price.

What happened on Day 5, Your Empire?

It is the longest day, about 4 hours 21 minutes, and the one with the least how-to. The practical teaching is three paths after the first $1,000: a lifestyle business that grows by skill, an agency that grows with a team, or a guru business built on your own expertise, covered in about ten minutes. Most of the rest is mindset, organized as six C’s: compass, cash, camouflage, courage, commitment and community.

Camouflage is the most practical part. For viewers who cannot post publicly, for example because of an employer, McCall describes finding businesses that already ask for help in Facebook groups, commenting, then sending a direct message with the free-sample script from Day 1. Three more bonuses follow:

• Courage Call. A live session on Saturday to build the free-sample funnel together, available only to those who put the deposit down by midnight Friday.
• Barnum PT Pro and Barnum Scripts. A browser tool and an email and sales-copy generator. Day 2 had mentioned a paid upgrade of about $300.
• CF Pro Tools. Add-ons for ClickFunnels pages and order forms. Russell says it normally costs $47 a month, and that certified members get it for life if they join by midnight, otherwise for one year.

Near the end, Russell walks through payment: the $997 deposit is there because cards often fail at $5,500, then $4,500 once or three payments of $1,800, with the maintenance fee due a year later and the three-payment plan starting itself after seven days if nothing is chosen. He says the offer will stay open over the weekend, with a final live call on Monday and the lock probably that night, though he hesitates on the details. He also says that some of the bonuses are not in members’ accounts yet, adds that half were added in the last two days, and asks for the weekend to catch up.

How much does the certification cost, and how did the price move?

This is the part most reviews skip, and it is the number to know before the week starts. Russell put a price on the certification on Day 1, and it changed on stage every day until Day 3:

The official checkout page, read on October 5, matches the end of that path. It asks for a $997 deposit, labelled a non-refundable special event price, then $4,500 once or three payments of $1,800, and a maintenance fee of $297 a year. It states that if you have not picked a plan within seven days, you are placed on the three payments automatically.

The arithmetic is worth doing. The deposit plus $4,500 is $5,497, which is the $5,500 headline. The deposit plus three payments of $1,800 is $6,397, which is $897 more, and neither the page nor the sessions explain the gap. If you plan to pay in instalments, ask support in writing whether the deposit counts toward them before you pay it. The checkout page also lists its own values: $35,640 for lifetime ClickFunnels, $14,997 for the certification and $343,722 in total. Those are the seller’s figures, not prices you can pay separately.

One more fact belongs here. The free workbooks for Days 4 and 5 print the $997 deposit and the $5,500 total, and the Day 5 workbook lists the Courage Call, which Russell presented that morning as a new idea. The files are PDFs exported on February 19, 2026 according to their metadata. A metadata date does not prove when the text was written, but it means those numbers were not only on screen for the week.

What is included, and what was not delivered yet?

As presented in the September edition, the certification comes with lifetime ClickFunnels for a $297 yearly fee, a four-level certification (Bronze, Silver, Gold and Diamond, tied to funnel sales of $10,000, $50,000, $100,000 and $1 million), 25 reseller accounts that must be sold at $97 a month or more, an Offer Secrets course, a Funnels for Equity training, a funnel-simulation tool and Rainmaker Labs. The bonuses on top carried deadlines:

• The 50-account version of the reseller bonus was set to end at midnight on Day 3.
• Rocketeer was to go from six months to three at midnight on Day 4, then to none.
• The Courage Call and lifetime CF Pro Tools were set to end at midnight on Day 5.

The official checkout page, read on October 5, lists 25 reseller accounts and the full stack, CF Pro Tools, Rocketeer, Daily Draft and the Funnel Hacker Brain among them, under a “bonuses available until” countdown with about 15 hours left. Whether the October edition repeats the same stack, the same price or the same deadlines is not published. Russell said at the end of Day 5 that some bonuses were not in members’ accounts yet. The ones described as unfinished were the Funnel Hacker Brain, which he said needs weeks, and the Funnels for Equity training.

What business is the challenge really teaching?

Every day describes a service business: you learn to build sales funnels, you find businesses that need them, and you charge those businesses for the work. That is client work, with clients to win, deliverables to hand over and prices to set.

The official FAQ describes something else. Asked what to do without a product of your own, it says you will learn to “leverage other people’s proven offers and get paid to promote them.” That is affiliate marketing, a different model with no clients and no deliverables, where the hard part is attention rather than selling a service. The week does touch it, once: on Day 2, as the commission a ClickFunnels account holder earns for referring customers. Days 1, 4 and 5 never raise it.

Both can produce a first $1,000, but they ask different things of you. Go in knowing which one you want. The agenda is built around client work, so if affiliate marketing is the reason you are registering, expect most of the week to point you somewhere else.

How long does each day really take?

Longer than the headline. The registration page says 90 minutes a day and the challenge’s own FAQ says “approximately 90 minutes to 2 hours.” In the September edition the five days ran about 2 hours 39 minutes, 3 hours 53 minutes, 2 hours 55 minutes, 3 hours 58 minutes and 4 hours 21 minutes. That is close to 18 hours against the 7.5 hours promised. The figures come from caption timelines, so they include ten-minute breaks and promotional videos, and Day 2 lost time to an outage. Even so, plan for three to four hours a day, not ninety minutes.

The start time is 10 AM Pacific. During the Oct 12 to 16, 2026 edition that is 1 PM in New York, 2 PM in São Paulo, 6 PM in London, 7 PM in Berlin and 10:30 PM in India. In Sydney it falls at 4 AM the next day, which makes the live sessions impractical there without a replay.

Is it really free, and what gets sold during the week?

Attending is free, and nothing is required to show up. The registration page frames its bonuses as a stack of free items valued at $497, $297 and, now, a $197 AI software package. That is a presentation choice rather than a price you pay.

Two things do cost money. The first is VIP, the upgrade that keeps the replays for life, adds a VIP session an hour before the main one and gives priority support. Russell said VIP is typically sold for about $197, but in the September edition it cost $0 for anyone with a ClickFunnels account, which the free 14-day trial provides. So the replay upgrade is really a ClickFunnels trial, and a trial renews into a paid plan unless you cancel. Without VIP, the replay of each day is removed the next morning. The Day 2 bonus of ten years of Funnel Hacking Live recordings lasts only while the ClickFunnels account stays active.

The second is the certification, covered above. For scale, a guest who joined the ClickFunnels certified partner program about nine years ago said it cost $10,000 then.

Is the One Comma Club Challenge legit?

Yes, in the sense that matters: it is a real event run by a real company, taught by the person it says it is. ClickFunnels has operated since 2014, Russell Brunson co-founded it and wrote DotCom Secrets, Expert Secrets and Traffic Secrets, and the award the week is named after exists and is handed out. More on him in our profile of Russell Brunson.

Legit is not the same as guaranteed. The challenge’s own pages carry an earnings disclaimer that says it is not a get-rich scheme and that results cannot be guaranteed. Results depend on what you do after the week, and the awards themselves are a marketing device as much as a milestone, which is why skeptical threads about them rank alongside the reviews. The fair summary is a genuine free training attached to a sales process with a countdown, and the useful question is whether its business model fits you.

Who is it for, and who should skip it?

What should you decide before registering?

• Which business you want. Funnel building for clients, which the agenda teaches, or affiliate marketing, which the FAQ mentions.
• Your budget, before Day 3. The certification is pitched on Day 3, not Day 5. Decide in advance, so the call is not made under a countdown.
• What the deposit commits you to. $997 is non-refundable, and with no plan chosen in seven days the three payments of $1,800 start by themselves.
• Your time zone and your hours. 10 AM Pacific is evening in Europe and the middle of the night in Australia, and a day can run four hours.
• Replays. If you will miss sessions, note that lifetime replays come with VIP, which Russell said is free with a ClickFunnels account. Without it, each replay disappears the next morning.
• Any trial you start. Software trials offered during the week renew into paid plans unless you cancel.

How does it compare with Russell Brunson’s other free events?

His other long-running free event was the AI Secrets Challenge, five days with Todd Dickerson on running a one-person business with AI. Its registration page now leads to Marketing Secrets AI, a paid AI assistant, instead of a new edition. That leaves the One Comma Club Challenge as the free week aimed at someone starting from zero.

Frequently asked questions about the One Comma Club Challenge

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