Who is John Assaraf?
TL;DR
John Assaraf is the founder and CEO of NeuroGym, a brain-training company, and one of the better known mindset and behavior teachers working today. He built and scaled five multimillion-dollar companies, wrote the New York Times bestsellers Having It All and The Answer along with Innercise, and was featured in the film and book “The Secret.”
The business record
Over the past 35 years John Assaraf built and scaled five multimillion-dollar companies. Two land hardest on a resume: he grew RE/MAX of Indiana to $4.5 billion a year in sales, and he took Bamboo.com public on NASDAQ at a $2.5 billion market cap. That operating history is what makes his teaching read differently from most of the mindset field. He has run payrolls, closed quarters and rebuilt after losses.
The books and the media
Assaraf wrote the New York Times bestsellers Having It All and The Answer. His later book, Innercise, gives its name to the brain-training method he teaches through NeuroGym: short, repeatable mental exercises aimed at the beliefs and emotional responses underneath behavior. He has appeared on Larry King Live and Anderson Cooper 360, and he was featured in “The Secret,” seen by more than 500 million people worldwide.
Featured on
NeuroGym and the brain-training work
NeuroGym is the platform Assaraf founded to turn that research into programs people can practice at home. It uses evidence-based brain-training methods to help individuals build mental and emotional fitness at the root level, and NeuroGym reports more than 92,000 people trained worldwide. The recurring themes across its programs are the financial set point, identity, self-sabotage and the Five Pillars framework of mindset, skill, strategy, action and persistence.
Where to start with John Assaraf
The free live summit is the natural entry point, because it puts Assaraf and five other specialists in front of you for three hours at no cost. Our John Assaraf Brainathon 3.0 review covers the full lineup, the six outcomes and how registration works.
Three hours, six experts, no ticket price.
