Who is John Assaraf?
TL;DR
John Assaraf is the founder and CEO of NeuroGym, a brain-training company, and one of the better known mindset and behavior teachers working today. Before NeuroGym he grew RE/MAX of Indiana to 85 offices selling over $4 billion a year, and he was one of the founders of Bamboo, which went public on NASDAQ at a $2.5 billion market cap. He wrote the New York Times bestsellers Having It All and The Answer along with Innercise, and he was featured in the film “The Secret.” His paid membership is covered in our NeuroGym Platinum review.
Founder and CEO, NeuroGym · San Diego · 35+ years building companies · 92,325+ people trained worldwide
What are John Assaraf’s two careers?
Assaraf is unusual in the mindset field because he has two separate track records, and the second one only makes sense in light of the first. Most people teaching mindset arrived at it through psychology, coaching or their own recovery story. He arrived at it after two decades of running companies at scale, and he went looking for brain science because he wanted to know why capable people on his own teams kept stalling below what they were plainly able to do.
That question is still the one his work is organized around, and it is why his teaching reads in the vocabulary of someone who has closed quarters and made payroll rather than someone describing a study.
How did John Assaraf get started?
By his own telling, the start was not promising. He was born in Tel Aviv and his family moved to Montreal when he was young, which meant learning both English and French while fitting in nowhere in particular. School went badly. He has described a stretch of low self-esteem and trouble that gave him little reason to expect much.
The turn came when he left for Toronto and took a real estate job on straight commission, with no salary at all. That detail matters more than it looks. Commission with no floor is a brutal filter, and it is where he first ran into the gap he now teaches about: the work was learnable, but whether he could actually do it came down to what he believed was available to him.
How did John Assaraf build RE/MAX of Indiana?
As co-founder and CEO he grew RE/MAX of Indiana from a startup into 85 offices with 1,200 sales associates, selling over $4 billion a year. Reaching that scale in a franchise business means the constraint is almost never the market. It is whether a large number of independent people can be recruited, trained and kept performing, which is a question about behavior rather than about real estate.
He was watching the same pattern repeat across more than a thousand agents: the ones who plateaued rarely lacked information or opportunity. Something else was capping them.
What was John Assaraf’s role at Bamboo.com?
He was also one of the founders of Bamboo, later IPIX, which went public on NASDAQ with a $2.5 billion market cap. That is the shortest line on his resume and the one that most changes how the rest reads, because it puts him inside a technology company that faced a public market rather than only in the seminar business.
What was John Assaraf’s role in “The Secret”?
Most people first encountered Assaraf in the 2006 film The Secret, which put the law of attraction in front of an enormous audience. He has been featured in eleven films in total, including Quest For Success alongside Richard Branson and the Dalai Lama, and he has appeared on the Ellen DeGeneres Show, Anderson Cooper, Larry King Live, CNN, Fox News, NBC, ABC and CBS.
What he built afterwards is the more interesting part. Rather than staying in the space the film created, he moved toward the measurable end of it: neuroscience, repeatable practice, and methods that can be described without metaphor. NeuroGym is the result of that move.
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What is John Assaraf’s net worth?
There is no verified figure, and the reason is worth more than a number would be.
NeuroGym is privately held, there are no filings to check, and Assaraf has not published a figure. The estimates circulating on net worth websites run from a few million to around $200 million. That is not analysts disagreeing at the margins. It is what it looks like when several sites guess, publish, and cite each other.
What is documented is the scale of what those numbers are trying to approximate: RE/MAX of Indiana at over $4 billion a year in sales across 85 offices, Bamboo going public at a $2.5 billion market cap, four books translated into 35 languages, and a company reporting more than 92,000 people trained.
If you came for one number, the accurate answer is that nobody outside his accounts has it, and any site presenting a precise figure is presenting a guess as a fact.
What books has John Assaraf written?
Four books, two of them New York Times bestsellers, translated into 35 languages.
- Having It All and The Answer are the two bestsellers. The Answer is the one closest to his business career: growing a company and reaching financial freedom, written from inside the operator’s seat.
- Innercise: The New Science to Unlock Your Brain’s Hidden Power is the later book and the one that names the method he now teaches.
- The Complete Vision Board Kit sits closest to the world The Secret came from, on intention and visualization.
What is NeuroGym and the Innercise method?
NeuroGym is the platform Assaraf founded to turn that research into programs people can practice at home. It uses evidence-based brain-training methods to help individuals build mental and emotional fitness at the root level, and NeuroGym reports more than 92,000 people trained worldwide.
Innercise is the method and the movement he built around it. The name is deliberate: the claim is that the mental side responds to short, repeatable practice the same way a muscle responds to training, and that the target is the belief and the emotional response underneath a decision rather than the decision itself. Willpower applied to the decision is the thing that keeps failing.
What are John Assaraf’s core beliefs?
Four ideas recur across everything NeuroGym publishes, and recognizing them makes any of his programs easier to follow:
- The financial set point. The hidden ceiling on what you earn, keep and believe is available to you, formed long before you had any say in it.
- Identity over willpower. Behavior tends to follow self-image, so changing the self-image is treated as the higher-leverage move.
- Self-sabotage as a stress response. Avoidance and procrastination read as protective reflexes to be interrupted rather than as character flaws.
- The Five Pillars. Mindset, skill, strategy, action and persistence, used as a checklist for which one is actually missing.
What is the financial set point?
Of those four ideas, the financial set point is the one worth sitting with, because it is the frame the rest hang off and the one people most often mishear.
The claim is not that thinking differently produces money. It is narrower and easier to check against your own behavior: most people have a range they treat as normal for what they earn, what they charge and what they are willing to ask for, and that range was set by things that happened long before they had a say. What a parent said about people with money. What happened the one time you did ask for more. Whether anyone around you had ever done the thing you are considering.
The evidence he points to is the pattern rather than the theory: people who suddenly earn far above their range tend to drift back toward it, and people who lose everything often rebuild to roughly where they were. The number moves. The range holds.
Which is why the training targets the range instead of the tactics. If the ceiling is real, more strategy applied underneath it changes very little, and that is the specific frustration his programs are built for: someone who already knows what to do and repeatedly does not do it.
Is John Assaraf a scientist?
Not a credentialed one, as far as I could verify. NeuroGym presents him as a founder, mentor and author who has studied how the brain forms patterns for over four decades, not as a research scientist, and the public biographies I checked list no degree in neuroscience. What he does is translate brain research for a general audience and turn it into daily practice. NeuroGym says its methods rest on neuroscience research, and the physicians and psychologists who join him on stage cover the clinical side.
So read his claims as a practitioner’s synthesis, not as findings from his own lab. If a specific claim matters to you, look up the research it cites and judge it on that, which is a fair test for any teacher in this field.
Where should you start with John Assaraf?
The free live summit is the natural entry point, because it puts Assaraf and four other specialists in front of you for three hours at no cost, and it covers the four ideas above in the order they build. Our John Assaraf Brainathon 3.0 review covers the full lineup, the six outcomes and how registration works, and the schedule page has the start time in twelve timezones.
Starting is simple, and like anything worth building it pays back the work you put in. The training hands you the science and the practice. What comes of it depends on applying it after the session ends.
Three hours, five experts, no ticket price.
He lives in San Diego with his wife and two sons. He is vegan, meditates, skis, spends time in the ocean, and makes hot sauces.
Frequently asked questions about John Assaraf
Who is John Assaraf?
John Assaraf is the founder and CEO of NeuroGym, a brain-training company. Before that he co-founded and ran RE/MAX of Indiana, growing it to 85 offices and 1,200 sales associates selling over $4 billion a year, and he was one of the founders of Bamboo, which went public on NASDAQ at a $2.5 billion market cap. He was featured in the 2006 film "The Secret" and has written four books, two of them New York Times bestsellers.
Is John Assaraf a scam?
No. Assaraf built and ran RE/MAX of Indiana to over $4 billion a year in sales, then co-founded Bamboo, which went public on NASDAQ at a $2.5 billion market cap, both years before NeuroGym existed. He has been documented in mainstream media, including Larry King Live, Anderson Cooper 360 and "The Secret," independent of anything NeuroGym sells, and NeuroGym itself reports more than 92,000 people trained. Free events like Brainathon lead into paid programs, and whether one of those is worth it depends on your own situation. That is a judgment call, not evidence of fraud.
What is John Assaraf net worth?
No verified figure exists. NeuroGym is privately held and Assaraf has not published a number. Estimates on net worth websites range from a few million to around $200 million, a spread wide enough to show those sites are guessing rather than reporting. What is documented is the scale of what he built: RE/MAX of Indiana at over $4 billion a year in sales, and Bamboo going public on NASDAQ at a $2.5 billion market cap.
What is NeuroGym?
NeuroGym is the company Assaraf founded to turn brain research into programs people can practice at home. It uses evidence-based brain-training methods aimed at the beliefs, emotional responses and habits underneath behavior, and NeuroGym reports more than 92,000 people trained worldwide.
What is Innercise?
Innercise is the method Assaraf teaches and the title of his book about it. The idea is short, repeatable mental exercises done the way you would train a muscle, aimed at the beliefs and emotional responses that sit underneath a decision rather than at the decision itself.
What books has John Assaraf written?
Four, including two New York Times bestsellers translated into 35 languages: Having It All, The Answer, Innercise, and The Complete Vision Board Kit.
Was John Assaraf in The Secret?
Yes. He appeared in the 2006 film "The Secret," which is how most people first encountered him. He has been featured in eleven films in total, including Quest For Success alongside Richard Branson and the Dalai Lama.
What businesses does John Assaraf own?
He is the founder and CEO of NeuroGym, which is privately held and is his main business today. Before that he co-founded and ran RE/MAX of Indiana, growing it to over $4 billion a year in sales, and was one of the founders of Bamboo.com, which went public on NASDAQ. NeuroGym describes him as having built and scaled multiple multimillion-dollar companies.
What are John Assaraf’s core beliefs?
Four ideas recur in his work. Each person has a financial set point, a range of earning and asking that was set long before they had a say. Identity changes behavior more reliably than willpower. Avoidance and procrastination are stress responses to interrupt, not character flaws. And mindset, skill, strategy, action and persistence are the five pillars to check for what is actually missing.
Is John Assaraf a scientist?
Not a credentialed one, as far as I could verify. NeuroGym presents him as a founder, mentor and author who has studied the brain for over four decades, and the public biographies I checked list no degree in neuroscience. He translates brain research into daily practice for a general audience, so treat his claims as a practitioner’s synthesis and check any specific study yourself.
Where does John Assaraf live?
San Diego, with his wife and two sons.
Reviews of John Assaraf programs
John Assaraf Brainathon 3.0 Review: Inside the Free Brain and Money Summit
Five brain and performance experts, three hours, no ticket price. What John Assaraf covers in Brainathon 3.0, and who gets the most from it.
Read the review
NeuroGym Platinum Review: Price, What You Get and the Refund Catch
John Assaraf’s top NeuroGym plan, checked against the official pricing and refund pages: what $97 a month or $497 a year buys, how it differs from Gold, and why the refund window is only 7 days.
Read the review