Who is Russell Brunson?
TL;DR
Russell Brunson is the co-founder of ClickFunnels, the sales funnel software company he and Todd Dickerson started in 2014 and bootstrapped past a billion dollars in sales without outside investors. He wrote DotCom Secrets, Expert Secrets and Traffic Secrets, three of the most read books in direct response marketing, and he hosts the free live challenges this site reviews.
ClickFunnels and the track record
Brunson co-founded ClickFunnels in 2014 with Todd Dickerson, the engineer who built the platform. They grew it without taking outside capital into one of the most widely used tools in direct response marketing, and the platform has processed over 12 billion dollars in sales for the businesses that use it. The company operates through Etison LLC.
That operating history is the reason his free events read differently from most marketing webinars. He is not a presenter hired to front a launch. He teaches the sessions himself, using the company he built as the worked example.
The books
His three best known books map to three parts of the same problem. DotCom Secrets covers the funnel: how a visitor moves from first click to customer. Expert Secrets covers the offer and the audience around it. Traffic Secrets covers getting in front of people in the first place, including the Dream 100 approach that still shows up in his live trainings. Two decades of teaching entrepreneurs to sell online sit behind them.
The Two Comma Club
ClickFunnels gives out award plaques when members hit revenue milestones through the platform. The Two Comma Club is the one that became a status symbol in the industry: two commas, as in one million dollars, generated through a single funnel. The One Comma Club is the entry level of that same ladder at one thousand dollars, and it is the award his beginner challenge is built around.
The free events he runs
Brunson fronts more than one free live challenge, and they start from different places rather than competing with each other.
- One Comma Club Challenge: five live days for someone who has not made a first online sale yet, hosted by Brunson alone, built around the $1,000 award.
- AI Secrets Challenge: five live days with Todd Dickerson on running a one-person company with AI, including building your own software.
Both are free to attend live and run about 90 minutes a day. The full reviews cover the daily agendas, what registration includes and who each one actually fits.
Reviews of Russell Brunson events
AI Secrets Challenge Review: Russell Brunson's 5-Day Event
Russell Brunson and Todd Dickerson teach the system they use to run divisions of ClickFunnels with AI. Free, five days, new edition most Mondays.
Read the review
One Comma Club Challenge Review | Russell Brunson 2026
Russell Brunson's free five-day event for people who have not made a first online sale, built around ClickFunnels' $1,000 One Comma Club Award.
Read the review