One Funnel Away Challenge Review: What It Costs and What You Get

What Is the One Funnel Away Challenge?

It is a step-by-step program in which you build a real sales funnel while following along with daily missions. Russell Brunson, co-founder of ClickFunnels, leads the Expert track, and Trey Lewellen, an ecommerce operator he calls a friend, leads the Ecom track. The page describes it as built for beginners who know nothing about funnels, and open to veterans who want a refresher.

What you get, according to the official page: step-by-step video training with demonstrations, an accountability coach who checks your decisions, a private community of other participants, pre-built funnel templates, and the ClickFunnels software to build in. It sets the daily commitment at about 60 minutes.

How Much Does the One Funnel Away Challenge Cost?

Joining the challenge is free. It runs inside ClickFunnels, so the cost to plan for is the ClickFunnels plan that follows the 14-day trial.

In practice, if you start the trial on day one and the challenge runs about a month, you will be charged $97 when the trial ends on day 14, so plan on $97 for the month and $144 if you add the traffic challenge. You can cancel in time to avoid the charge, but then you lose the software you are meant to be building in. For the full list of plans, see our ClickFunnels pricing guide.

A note on prices: an earlier version of this challenge was sold as a purchase of about $100. The current official page shows free registration with a ClickFunnels trial, then $97 a month, so check the date of any article that quotes a different price.

Expert Track or Ecom Track: Which One Fits You?

Both tracks share weeks one and four. You can do the two in sequence, which the page encourages, but that doubles the time.

What Do You Do Each Week of the One Funnel Away Challenge?

The mission list on the official page, for the Expert track:

• Week 1, foundation: funnels versus websites, choosing your path, funnel hacking, offer hacking and building belief.
• Week 2, create your offer: the Perfect Webinar framework, your course and membership area, and your offer slides.
• Week 3, build your webinar: your order form, your first hook and story, the registration and thank-you pages, running Zoom webinars and promoting yours.
• Week 4, traffic and audience: Traffic Secrets, short videos, paid advertising, Facebook content and the Dream 100 method, with webinar examples.

The Ecom track swaps weeks two and three for product work: one product, one offer, one traffic source; validating the product; the sales page; a pricing formula; the order form; the upsell path; order confirmation; and Facebook ads. Week four is the same traffic block.

If the webinar structure is new to you, our reviews of Expert Secrets and Perfect Webinar Secrets explain the framework that week two and three are built on.

How Long Is the One Funnel Away Challenge, 10 Days or 30?

The official page describes two paces. The sales copy promises success "in just 30 days", the dashboard lists 28 missions over four weeks, and it asks for about 60 minutes a day. Its FAQ says the challenge for either track is 10 days, and 20 days minus weekends if you do both.

A good way to plan is a month-long program with a mission a day, at a faster pace if you want to move quickly. Check the dashboard after you register, because the trial clock starts when you sign up.

Is the One Funnel Away Challenge legit?

Yes. The One Funnel Away Challenge is run by ClickFunnels, the software company co-founded by Russell Brunson, with more than 100,000 users. ClickFunnels says the challenge has helped more than 120,000 people, it comes with a 30-day guarantee, and the official page spells out the 14-day trial and the $97 a month plan that follow.

Is the One Funnel Away Challenge Worth It, in One Paragraph?

For a beginner who has something to sell and wants a guided month with a coach and a community, it offers a clear path and a 30-day guarantee. The cost to plan for is ClickFunnels at $97 a month after the 14-day trial, plus $47 if you add the traffic challenge. It fits you best if you will use ClickFunnels and can give an hour a day, and, as ClickFunnels notes, results vary with the effort you put in. If you want the ideas first, the two free live events and the books cost far less.