AI Secrets Challenge Review: Now Marketing Secrets AI

Affiliate disclosure: This article contains affiliate links, which means I may earn a commission if you register through them, at no extra cost to you. This is an independent review site, not the official AI Secrets Challenge, Marketing Secrets or ClickFunnels website.

TL;DR

The AI Secrets Challenge was a free five-day live event from Russell Brunson and Todd Dickerson, the co-founders of ClickFunnels. As of September 2026 its official page lists no new edition and forwards visitors to Marketing Secrets AI, an AI assistant built by the ClickFunnels team around Brunson’s marketing frameworks. It is free for 14 days, then $97 a month.

It suits people who would use those frameworks every week. If you only want a general AI assistant, a cheaper one will do.

Challenge: no upcoming edition listed · Marketing Secrets AI: 14 days free, then $97/month · cancel anytime

From aisecretschallenge.com and the Marketing Secrets AI sign-up page, checked September 25, 2026.
The challenge	Free five-day live event, hosted by Russell Brunson and Todd Dickerson
Last dates listed	August 10 to 14, 2026 (and April 27 to May 1, 2026 before it)
Next edition	None published
Where the page leads now	The Marketing Secrets AI sign-up
What that is	An AI assistant built on Russell Brunson’s marketing frameworks
Built by	The ClickFunnels team
Price	Free for 14 days, then $97 a month; cancel anytime
Usage	Monthly credits included; the amount is not stated on the sign-up page
Integrations	400+ listed, including Gmail, Slack, Google and ClickFunnels

See Marketing Secrets AI14 days free · then $97/month

Opens the AI Secrets Challenge page, which now forwards to the Marketing Secrets AI sign-up.

Russell Brunson and Todd Dickerson, the co-founders of ClickFunnels who hosted the AI Secrets Challenge — Russell Brunson and Todd Dickerson hosted the AI Secrets Challenge.

What was the AI Secrets Challenge?

A free live event that ran over five days, hosted by the two co-founders of ClickFunnels: Russell Brunson, the marketer behind DotCom Secrets and Expert Secrets, and Todd Dickerson, the engineer who built the platform. The premise was how the two of them had started running parts of their own software company with AI, and how the same approach could let one person run a business that would otherwise need a team.

It followed the pattern of Brunson’s other free events. Registration was free, the sessions ran live, and the week built toward paid offers presented during the event. It ran in editions through 2026: the official page still carries the dates of one from April 27 to May 1 and another from August 10 to 14.

Is the AI Secrets Challenge still running?

Not that the official page shows. As of September 25, 2026, aisecretschallenge.com does not offer a registration form for a new edition. The page carries an instruction that sends every visitor straight to the Marketing Secrets AI sign-up, and the only dates left in it are past ones.

Other sites disagree about what that means. Two reviews updated in September say the last cohort ran in August and that the same team has moved on to other events. One still says new cohorts open almost every week, but it does not point to an official schedule, and we could not find one. The fair reading is that there is no announced next edition. If one appears, it will be on the official page first, and this review will say so.

What is Marketing Secrets AI?

It is an AI workspace built around Russell Brunson’s way of selling online. Instead of writing prompts, you tell it what you are trying to do, such as write a funnel, launch a campaign or script a webinar, and it applies his frameworks to the job. The sign-up page describes it as built by the ClickFunnels team, drawing on the frameworks behind a company that serves more than 100,000 entrepreneurs.

The page lists more than 400 integrations, among them Gmail, Slack, Google and ClickFunnels, and says new apps are added every week. Its central pitch is consolidation: one flat fee in place of the $200 or more a month it says people spend juggling separate AI subscriptions.

The idea is continuous with the challenge. The event taught how to run a business with AI using Brunson and Dickerson’s methods; the product packages those methods into the tool itself.

How much does Marketing Secrets AI cost?

The sign-up page puts it plainly: free for 14 days, then $97 a month, cancel anytime, with monthly credits included. That is the whole of the published pricing.

Two details are worth reading into that. The trial is the first two weeks of the paid subscription, not a separate free plan, so it rolls into $97 a month unless you cancel. And credits imply a usage limit that the page does not quantify, so how far $97 goes depends on how much you use it. Reviewers who went through the challenge also describe higher-priced programs offered to buyers, which the sign-up page does not mention; ask before assuming the subscription is the whole cost of what you are shown.

Is it worth $97 a month compared with ChatGPT or Claude?

It depends on what you are buying it for. As a general assistant it is expensive: the mainstream assistants have individual paid plans starting at around $20 a month, and for writing, research and everyday tasks those do the job. The $200-a-month comparison on the sign-up page assumes you would otherwise pay for several tools at once.

The case for Marketing Secrets AI is the frameworks, not the raw AI. If you build funnels, write offers and plan launches the way Brunson teaches, a tool that already knows those structures can save the time you would spend describing them to a general assistant. That is worth paying for if you do that work every week. It is not if you would use it a few times a month.

Russell Brunson presenting during the AI Secrets Challenge — The challenge taught the method; the subscription sells it as a tool.

Who is it for, and who should skip it?

A good fit if you

already work with Russell Brunson’s funnels, books or offers
write funnels, emails or webinars for yourself or clients every week
would otherwise pay for several separate AI tools
use ClickFunnels and want the two connected

Probably skip it if you

came looking for a free live event
only need a general-purpose AI assistant
would use it a few times a month
are not willing to track a trial that renews

What are the pros and cons of Marketing Secrets AI?

Weighed against what the sign-up page actually promises, and against what a cheaper general assistant would give you:

Pros

Russell Brunson’s frameworks are built in, so you do not have to explain a funnel or an offer structure every time
One flat monthly fee, with more than 400 integrations listed
Built by the team behind ClickFunnels, so it connects to it directly
A 14-day free trial and the option to cancel anytime

Cons

$97 a month is several times the price of a general assistant
Usage runs on monthly credits whose amount the sign-up page does not state
The free trial turns into a paid subscription unless you cancel
Its value depends on working Brunson’s way; if you do not, most of the advantage disappears

The pattern across both columns is the same: this is a specialist tool priced like one. It earns its fee through the frameworks, and only for someone who uses them often enough to notice the time saved.

What should you check before starting the free trial?

The renewal date. Day 14 is when $97 is charged. Put a reminder on day 12 or 13 while you decide.
The credits. The sign-up page does not say how many you get. Look inside the trial, and test it on real work to see how fast they go.
The integrations you need. Of the 400+ listed, confirm the two or three you actually use work the way you expect.
Any other offer. If you are shown a program beyond the subscription, treat it as a separate decision with its own price.

What if you wanted a free Russell Brunson event?

Then the One Comma Club Challenge is the one still running. It is five free live days aimed at someone with no online income yet, built around ClickFunnels’ $1,000 award, and it runs in editions several times a year. Our review covers what each day teaches and what is sold at the end. For the man behind both, see our profile of Russell Brunson.

Verdict

The free AI Secrets Challenge has no announced next edition, and its page now sells a $97-a-month assistant instead. Marketing Secrets AI is a reasonable buy for someone who uses Russell Brunson’s frameworks every week and would otherwise stack several AI subscriptions. For anyone who came for the free event, or who only needs a general assistant, it is not the same thing, and the cheaper option is the better one.

See Marketing Secrets AI14 days free · then $97/month

The trial renews into the paid plan unless you cancel.

Frequently asked questions about the AI Secrets Challenge

Is the AI Secrets Challenge still running?

Not as far as its official page shows. As of September 25, 2026, aisecretschallenge.com lists no upcoming edition and forwards visitors to the Marketing Secrets AI sign-up page. The last dates it shows are August 10 to 14, 2026. If a new edition is announced, it will appear on that page first.

When is the next AI Secrets Challenge?

No next date is published. The official page now sends visitors to Marketing Secrets AI instead of a registration form, and its most recent listed edition ran August 10 to 14, 2026. Some sites still describe weekly cohorts, but none of them points to an official schedule.

What is Marketing Secrets AI?

An AI assistant built by the ClickFunnels team around Russell Brunson’s marketing frameworks. You describe what you want, such as a funnel, a campaign or a webinar script, and it applies those frameworks to produce it. The sign-up page lists more than 400 integrations, including Gmail, Slack, Google and ClickFunnels.

How much does Marketing Secrets AI cost?

Its sign-up page says it is free for 14 days and $97 a month after that, that you can cancel anytime, and that monthly credits are included. The page does not say how many credits a month buys, so check that inside the trial before it converts.

Is there a free trial of Marketing Secrets AI?

Yes, 14 days. The trial is the start of a $97 monthly subscription rather than a separate free plan, so it renews into the paid plan unless you cancel before it ends. Set a reminder for day 12 or 13.

Is Marketing Secrets AI worth $97 a month?

It is if you would use Russell Brunson’s funnel, offer and webinar frameworks every week and would otherwise pay for several AI tools. It is not if you only want a general assistant: the mainstream ones have individual paid plans starting around $20 a month.

Who hosted the AI Secrets Challenge?

Russell Brunson and Todd Dickerson, the two co-founders of ClickFunnels. The challenge was five free live days on using AI to run a one-person business, drawing on how they had rebuilt parts of their own company with it.