ClickFunnels pricing guide

ClickFunnels Pricing 2026: Plans, Free Trial and the $99 Offer

ClickFunnels costs $97 to $297 a month, from about $81 a month billed annually, with a $5,997 a year top plan. Here is what each plan includes, what the 14-day free trial and the 3-months-for-$99 offer really cost, and which plan to start on.

Affiliate disclosure: This article contains affiliate links, which means I may earn a commission if you register through them, at no extra cost to you. This is an independent site, not the official ClickFunnels website, and it is not operated or endorsed by Russell Brunson or ClickFunnels. ClickFunnels are trademarks of their respective owners.

Quick answer

ClickFunnels costs $97 a month on Launch, $197 on Scale and $297 on Optimize, from about $81 a month billed annually, with Dominate at $5,997 a year. There is a 14-day free trial, every plan carries a 30-day money-back guarantee, and new customers can get 3 months of Scale for $99.

Start The 14-Day Free TrialThen your chosen plan, from $97/month

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Highlights

  • Four clear plans, from $97 a month or about $81 billed annually
  • 14-day free trial to try it before you pay
  • 30-day money-back guarantee on every plan
  • Funnels, checkout, email, courses and a CRM under one login
  • Co-founded by Russell Brunson: more than 100,000 users and over a million funnels created
  • 3 months of Scale for $99 for new customers
Plans and prices checked on the ClickFunnels pricing page, its $99 offer page and its trial page in October 2026.
PlansLaunch $97, Scale $197, Optimize $297 a month; Dominate $5,997 a year
Annual billingAbout $81, $164 and $248 a month (saves $194, $394 and $594 a year)
Free trial14 days
Money-back guarantee30 days, all plans
$99 offer3 months of Scale for $99, then $197 a month, new customers only
Built forSelling your own offers with funnels, courses and email
CompanyCo-founded by Russell Brunson, operated by Etison LLC

How Much Does ClickFunnels Cost in 2026?

The official pricing page shows four plans. Funnels are listed as unlimited on all of them, so what changes is the number of workspaces, team members, contacts, emails and courses, plus support and developer features.

What you getLaunchScaleOptimizeDominate
Monthly billing$97$197$297Annual only
Annual billing$970 a year (about $81/mo)$1,970 a year (about $164/mo)$2,970 a year (about $248/mo)$5,997 a year
Workspaces151020
Team members251020
Contacts10,00075,000150,000400,000
Emails a month50,000300,000750,0001.2 million
Courses361020
Custom domains5UnlimitedUnlimitedUnlimited
AI tools (words)1 million2 million5 million10 million
Custom code editor, webhooks and APINoYesYesYes
SupportStandardPriority and live chatPriority and live chatVIP
OnboardingGroup callsGroup and private1 hour private3 hours private

Two details are worth knowing. Billing annually brings the first three plans to about $81, $164 and $248 a month, and ClickFunnels shows the savings against paying monthly: $194, $394 and $594 a year. The plan table above lists the workspaces, team members, contacts and emails each plan includes, so you can match one to the size of your business.

See The Plans And Start The Trial14 days free, then your chosen plan

14-Day Free Trial · 30-Day Money-Back Guarantee

Does ClickFunnels Have a Free Trial or a Free Plan?

ClickFunnels offers a 14-day free trial. You start it with a payment card, and when the 14 days end the plan you picked begins, so put the end date in your calendar the day you start if you are only testing it.

Separately, the pricing page states a 30-day money-back guarantee on all plans. Treat the two as different protections: the trial lets you look before paying, and the guarantee is a refund window after you have paid. The exact conditions sit in ClickFunnels' terms, so read them if a refund matters to your decision.

Is the 3 Months for $99 ClickFunnels Offer Worth It?

ClickFunnels runs a limited-time offer that gives 3 months of the Scale plan for $99, charged right away, against $197 a month normally. It is for new customers only, and after the 3 months the plan renews at $197 a month until you cancel. You can cancel at any time in your dashboard or by emailing support, and the 30-day guarantee applies.

The useful question is what the first year costs, not just the first quarter. This is our arithmetic from the official prices, before tax:

Way to pay for year oneHow it adds upTotal
Launch, monthly12 x $97$1,164
Launch, annualBilled once$970
Scale, monthly12 x $197$2,364
Scale, annualBilled once$1,970
Scale with the $99 offer, then monthly$99 + 9 x $197$1,872

So the offer is a real discount on Scale for the first year ($492 below paying month to month, about $98 below the annual price), but it is not cheaper than Launch. It makes sense if you already know you need Scale's features, such as the code editor, API access, five workspaces or priority support. If you only want to build your first funnel, Launch costs less and you can move up later.

Get 3 Months For $99Scale plan, new customers only

$99 For 3 Months · New Customers Only · Then $197/Month

What Does ClickFunnels Actually Do?

It started as a funnel builder and now bundles most of what a small online business needs under one login. From the official list of apps:

  • Funnels and pages: sales funnels, landing pages, a drag-and-drop editor, order forms, one-click upsells, order bumps and A/B testing.
  • Selling: an online store, smart checkout, payments, discounts and countdown funnels that add a timer to an offer.
  • Teaching: courses, membership sites and community groups.
  • Marketing: email, automations and survey workflows.
  • Sales tools: a CRM with pipelines, opportunities, appointments and calendars, and a message hub for chat, SMS and email.
  • Reporting and AI: analytics, short links and AI tools, with an AI funnel builder.

The company says it has more than 100,000 users and over a million funnels created.

Which ClickFunnels Plan Should You Choose?

Launch ($97 a month)

Enough for one business or brand: one workspace, two team members, 10,000 contacts and 50,000 emails a month. It has no custom code editor and no webhook or API access. This is the plan to start on if you are building your first funnel.

Scale ($197 a month)

The one the page marks "Most Popular". Five workspaces, five team members, 75,000 contacts, 300,000 emails, priority support with live chat, and the code editor and API. It is the sensible level if you run several brands, build for clients, or need to connect other systems.

Optimize ($297 a month)

More of the same: ten workspaces and team members, 150,000 contacts and 750,000 emails, plus a one-hour private onboarding call. It suits a business that has outgrown Scale's limits.

Dominate ($5,997 a year)

Annual only, with 20 workspaces, 400,000 contacts, 1.2 million emails, VIP support and three hours of private onboarding. It is aimed at large operations and is sold with a demo option, not as a place to start.

Is ClickFunnels Legit? What Do Users Say?

Yes. ClickFunnels is a real software company, co-founded by Russell Brunson and operated by Etison LLC. It says it has more than 100,000 users and over a million funnels created, it offers a 14-day free trial, and its pricing page states a 30-day money-back guarantee on all plans.

What users praise

  • Helpful, patient support staff, named in several reviews.
  • Weekly live onboarding calls and personal guidance.
  • Building funnels and landing pages quickly.

How to get the most from it

  • There is a learning curve, and the weekly onboarding calls and the One Funnel Away Challenge are built to guide you through it.
  • Scale and higher plans include priority support with live chat, for the days when something is urgent.
  • Plans start at $97 a month, or about $81 a month billed annually, so begin on Launch and move up when you need the extra workspaces.

Individual results vary, as ClickFunnels notes in its disclaimers.

Is ClickFunnels Worth It, in One Paragraph?

If you have an offer to sell and want funnels, checkout, email and courses under one login, ClickFunnels is a mature option, and Launch at $97 a month is the sensible place to start. The 14-day trial starts with a card and the plan begins when it ends, so decide before day 14. The $99 for three months deal is a good price for Scale only if you already need Scale; it renews at $197 and costs more over the year than Launch. Start with Launch and the 14-day trial as soon as you have an offer to sell.

Prices and plans checked on ClickFunnels' pricing page, its $99 offer page and its trial page in October 2026.

This is an independent guide. It is not the official ClickFunnels website and it is not operated by, affiliated with or endorsed by ClickFunnels. Product names are trademarks of their respective owners. We may earn a commission from sign-ups and purchases made through links on this page, at no extra cost to you. Prices and plans were checked on the official pages in October 2026 and can change at any time: confirm them at checkout.

What are the pros and cons of ClickFunnels?

What stands out

  • Funnels, checkout, email, courses and a CRM in one tool
  • Launch at $97 a month has what a first funnel needs
  • A 14-day trial and a 30-day money-back guarantee on every plan
  • Weekly live onboarding calls and support staff users praise by name
  • Grows from Launch to Dominate without changing platforms

Good to know

  • The trial starts with a card: set a reminder for day 14
  • Plans step up with workspaces and contacts: begin on Launch and move up when you need to
  • A learning curve at first: the onboarding calls and the One Funnel Away Challenge are built to guide you
  • The $99 offer renews at $197 a month: best when you already need Scale
  • Plan limits step up by workspaces, contacts and emails: use the plan table to pick yours

Who is ClickFunnels ideal for?

  • You sell your own offer, such as a course, a coaching program, an ebook or a product, and want pages, checkout, email and delivery in one tool
  • You want a guided way to build funnels: much of the training around ClickFunnels, including the One Funnel Away Challenge, is taught inside it
  • You would rather pay a flat plan price than assemble several tools
  • You want to start small: Launch has what a first funnel needs, with a 14-day trial and a 30-day guarantee
  • You plan to grow into courses, memberships, a store and a CRM without changing platforms

Want a guided first build? The One Funnel Away Challenge walks you through your first funnel inside ClickFunnels, with a coach and a community.

Start The 14-Day Free TrialThen your chosen plan, from $97/month

14-day free trial · 30-day money-back guarantee

Frequently asked questions about ClickFunnels

How much does ClickFunnels cost per month?

ClickFunnels 2.0 has four plans: Launch at $97 a month, Scale at $197, Optimize at $297, and Dominate at $5,997 a year, which is sold only on annual billing. Paying annually lowers the first three to about $81, $164 and $248 a month. All prices are before tax and were read on the official pricing page in October 2026.

Is there a free ClickFunnels plan?

ClickFunnels offers a 14-day free trial rather than a free plan. You start the trial with a card, and the plan you chose begins when it ends unless you cancel first. Every plan also carries a 30-day money-back guarantee.

Does the ClickFunnels free trial need a credit card?

Yes. You enter a payment card to start the 14-day trial. Set a reminder before day 14 if you are only testing it, because the plan you picked begins when the trial ends.

Is the 3 months for $99 ClickFunnels offer real?

Yes, it is on ClickFunnels' own site. It gives 3 months of the Scale plan for $99, charged immediately, against $197 a month normally. It is for new customers only, and after the 3 months the plan renews at $197 a month until you cancel. ClickFunnels presents it as a limited-time offer.

Which ClickFunnels plan should a beginner choose?

Launch is the cheapest way in and has what a first funnel needs: unlimited funnels, one workspace, two team members, 10,000 contacts and 50,000 emails a month. Move up to Scale if you need the custom code editor, webhooks and API access, five workspaces for clients or brands, or priority support.

Does ClickFunnels have a money-back guarantee?

Yes. Its pricing page and its $99 offer page both state a 30-day money-back guarantee on all plans. The exact conditions are in its terms, so read them before relying on it, and note that the guarantee window is separate from the 14-day trial.

Is ClickFunnels legit?

Yes. ClickFunnels is a real software company, co-founded by Russell Brunson and operated by Etison LLC. It says it has more than 100,000 users and over a million funnels created, it offers a 14-day free trial, and its pricing page states a 30-day money-back guarantee on all plans.