The Power of Neurolinguistic Programming
A 19-page guide to five neurolinguistic programming techniques, written in plain English: what the name actually means, and how to practice anchoring, reframing and the swish pattern on your own thinking.
Written by John Assaraf, founder of NeuroGym. Free, no payment details, delivered the moment you sign up.
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This is an educational guide, not therapy and not a diagnosis. The techniques in it are presented as the guide teaches them. If you are working through trauma, a phobia or persistent low mood, please do it with someone licensed to help.
What you get
5 sections, 19 pages. It is a guide rather than a course: you can read it in one sitting and start the same evening.
What the three words actually mean
Neuro for your thoughts, linguistic for the language you use about them, programming for the patterns that result. The guide opens by stripping the jargon off the name, which is most of what makes the field confusing from the outside.
The three brain networks the guide maps the work onto
The default mode network behind your inner narrative, the central executive network behind focus and decisions, and the salience network that decides what you notice. The guide uses these to explain where each technique is aimed.
Anchoring
Pairing a deliberate physical cue, a touch, a gesture or a word, with a state you want on demand, so the cue can call it back later. The guide covers how to set one up and how to keep it working.
Reframing
Holding the same situation and changing the meaning attached to it, on the basis that the emotion follows the meaning rather than the event. The guide treats this as the technique with the widest use, from criticism to setbacks.
The swish pattern
A visual routine for putting a chosen behavior in the place of an unwanted one, rehearsed until the replacement is the one that arrives first. Written as steps you can follow on your own.
John Assaraf
John Assaraf is the founder and CEO of NeuroGym and a New York Times bestselling author. He was featured in “The Secret” and has spent decades on the brain science behind why people do what they do, after two decades running companies at scale.
“Your mind is software. Most people accept the version they were handed. NLP is what happens when you decide to ship a new release.”
John Assaraf, founder of NeuroGym
Read our full profile of John Assaraf.
- The Secret
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- Larry King Live
- Ellen
- Forbes
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Questions about the guide
Is The Power of Neurolinguistic Programming really free?
Yes. It is a free guide from John Assaraf and NeuroGym. You give a first name and an email address and the download reaches you straight away. No payment details are asked for.
What does NLP stand for?
Neurolinguistic programming. Neuro for your thoughts, linguistic for the language you use about them, and programming for the patterns those two produce. The guide opens by unpacking the name, because the term itself is what puts most people off.
What is inside the guide?
19 pages covering five techniques: what NLP means in plain English, the three brain networks the guide maps the work onto, anchoring, reframing, and the swish pattern. Each is written as something you can practice on your own.
Is this a substitute for therapy?
No. It is an educational guide that explains techniques so you can understand and practice them. It is not therapy, it does not diagnose anything, and it does not replace care from a qualified professional. For trauma, a phobia or persistent low mood, work with someone licensed.
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