The Power of Gratitude
A 27-page, neuroscience-backed guide on what gratitude actually does inside your brain, and how to build a practice that takes less than five minutes a day.
Written by John Assaraf, founder of NeuroGym. Free, no payment details, delivered the moment you sign up.
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What you get
5 sections, 27 pages. It is a guide rather than a course: you can read it in one sitting and start the same evening.
The three brain chemicals gratitude releases
Dopamine, serotonin and oxytocin, and the part each one plays in mood, stability and feeling connected to other people.
What the research says about gratitude and cortisol
The guide cites fMRI work on how a gratitude practice calms the amygdala, the part of the brain that runs the fear response, and engages the hypothalamus, which governs sleep and stress.
Six ways to build the practice into a normal day
From a two-minute journal to gratitude at the dinner table. Six options rather than one prescription, so you can pick the one that survives your actual schedule.
The six barriers that stop most people
Negativity bias, the comparison trap, a schedule with no room in it, difficult emotions, expectations that do not match reality, and gratitude fatigue. Naming them is most of the work.
The ripple effect
What the research shows about how one person’s practice changes the people around them, at home and at work.
John Assaraf
John Assaraf is the founder and CEO of NeuroGym and a New York Times bestselling author. He was featured in “The Secret” and has spent decades on the brain science behind why people do what they do, after two decades running companies at scale.
“Gratitude is not just a feeling. It is a state of being, a conscious choice to recognize the good. The more you practice it, the more your brain rewires to notice it.”
John Assaraf, founder of NeuroGym
Read our full profile of John Assaraf.
- The Secret
- New York Times
- CNN
- Larry King Live
- Ellen
- Forbes
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Questions about the guide
Is The Power of Gratitude really free?
Yes. It is a free guide from John Assaraf and NeuroGym. You give a first name and an email address, and the download reaches you straight away. No payment details are asked for.
What is inside the guide?
27 pages covering the brain chemistry behind gratitude, what research says about its effect on the stress response, six ways to build a daily practice, the six barriers that most often derail one, and how the effect spreads to the people around you.
How long does the practice take?
The guide is built around a practice of under five minutes a day. The point of offering six different formats is that the one you will actually repeat matters more than the one that looks most thorough.
Who is John Assaraf?
The founder and CEO of NeuroGym and a New York Times bestselling author. He appeared in "The Secret" and has spent decades on the brain science behind behavior and performance.
What happens to my email address?
We send you the guide, and occasionally new reviews of the programs we cover. We do not sell or share the address, and every email has an unsubscribe link.